Media and PR

With "Wisdom & Obi," the creative team at Expedia have successfully captured the essence of travel.

Today’s edition of Skift’s daily podcast looks at AI tourism marketing, a boutique hotel makeover in New York, and India’s new inbound Chinese travelers.

The campaign showcases VisitDenmark’s early adoption of artificial intelligence. We’re excited to see what other destinations create … even if we are unsure whether it's AI.

Although Choice Hotels may not see celebrities as mandatory in marketing campaigns, it didn't hesitate to turn to star power to sell the benefits of using its website.

The Four Seasons is in a fierce competition to attract the increasingly lucrative number of young travelers. So it's touting how its staff have made stays at its hotels unforgettable in an attempt to give it a leg up on its rivals.

While Hotels.com is sticking with the tried-and-true practice of featuring celebrities in its latest marketing effort, it's betting it doesn't need traditional TV ads to reach travelers. That new approach may not hurt the company, with a growing numbers of consumers cutting the cable cord.

North Dakota's efforts to increase awareness of the state are complicated by a relatively limited tourism marketing budget, but it believes it's found the right mix of digital and print ads to boost visitor numbers.

Puerto Rico’s geography helps drive visitor growth more than any tourism campaign. But its latest campaign still does a good job of promoting the island's culture.

Given the dearth of creative firepower on Sunday during the Super Bowl, it would not have been hard for travel companies to stand out in the crowded field of all the meh 30-second spots. That unfortunately didn't happen, with travel brands opting for the same formula of celebrity status quo that did little to inspire.

Exoticca's first-ever campaign shows how travel brands can leverage some of the most powerful art forms — in this case, film — to show how extraordinary exploring the world can be.