Media and PR

When Ad Age announced its "2023 Creativity Awards" on Monday, it handed one to Hilton for having the year's "best rebrand." The hotel giant's brand platform, “It Matters Where You…

Football legend Lionel Messi has ditched his Paris Saint-Germain kit for Louis Vuitton as he stars in his first solo campaign for the fashion house’s ‘Horizon's Never End’ campaign.

May I have your attention, please? British Airways has unveiled its latest onboard safety video with a humorous take on British culture.

With "Wisdom & Obi," the creative team at Expedia have successfully captured the essence of travel.

Today’s edition of Skift’s daily podcast looks at AI tourism marketing, a boutique hotel makeover in New York, and India’s new inbound Chinese travelers.

The campaign showcases VisitDenmark’s early adoption of artificial intelligence. We’re excited to see what other destinations create … even if we are unsure whether it's AI.

Although Choice Hotels may not see celebrities as mandatory in marketing campaigns, it didn't hesitate to turn to star power to sell the benefits of using its website.

The Four Seasons is in a fierce competition to attract the increasingly lucrative number of young travelers. So it's touting how its staff have made stays at its hotels unforgettable in an attempt to give it a leg up on its rivals.

While Hotels.com is sticking with the tried-and-true practice of featuring celebrities in its latest marketing effort, it's betting it doesn't need traditional TV ads to reach travelers. That new approach may not hurt the company, with a growing numbers of consumers cutting the cable cord.

North Dakota's efforts to increase awareness of the state are complicated by a relatively limited tourism marketing budget, but it believes it's found the right mix of digital and print ads to boost visitor numbers.