Media and PR

Watch a full session from our recent online event devoted to hotels and hospitality, and post-pandemic marketing strategy and planning.

Watch a full session from our recent online event devoted to hotels and hospitality, and post-pandemic marketing strategy and planning.

The travel industry is waking up after a year of pandemic-related slowdowns. How can travel companies ensure their advertising successfully engages post-pandemic travelers and helps accelerate their recovery? In this new report, Skift and Sojern investigate the key advertising trends shaping the travel industry's recovery.

Travel's recovery is already underway. But when it comes to crafting successful marketing, the strategies that worked before Covid-19 won't necessarily work now. In this conversation from Skift's Hospitality and Marketing Summit, we hear from Neustar's Marc Vermut, about how travel and hospitality marketers are adapting their marketing and data collection practices for this new era.

Consumer behavior is likely to remain in flux post-pandemic, so travel brands must adapt their advertising strategies to prepare for an unprecedented purchase journey and connect with travelers in new ways.

Greece says it's all set to welcome tourists in May, as the EU has just unveiled a new Covid-19 pass for travelers. But will the fragmented bloc be able to agree on rights attached to the certificate in time to save the summer?

Much has been made about how the pandemic has affected so many travel businesses. But what about travel media? Interviews with the creators of one travel newsletter reveal the larger dilemma of when to encourage travel, and when you do the complete opposite.

Even in the best of times, hitting the right notes can be tricky when launching marketing strategies, but Egypt’s latest tourism campaign seems far removed from reality.

Red Ventures had better keep publishing the print guidebooks or it'll face an uproar among a segment of diehard travelers.

The explosion of media consumption around the globe this pandemic year has huge implications for the future of every business sector, including travel. Watch this video to get your head spinning ... well, you'll see.