Media and PR

Two journalists have soft-launched a family travel brand called The Expedition. It feels very much born in this moment, given that it's a subscription-based, indie social network.

Vrbo is one of the only major short-term rental platforms with advertising opportunities. This, combined with its valuable, high-spending audience of family and group travelers, will likely make it an appealing offering to brands.

You know that hotel ad that appears on every site as you surf the internet? Well, the underlying tech behind it, called the cookie, isn't long for this world. Neither is the mobile identifier on cell phones that some advertisers also use for tracking. So what's a hotel marketer to do?

With the travel industry at a historic low, it's hard to see how travel influencers may survive. But with people spending more time than ever on their phones, influencers may find themselves with a heightened level of audience trust when travel starts to reopen.

It makes practical sense that The New York Times would temporarily stop printing the travel section. But it's hard not to see the symbolism of the move.

All of a sudden, the world has woken up to travel's hugely consequential role in the world. Our editors discuss how the the travel media (including Skift) should cover this industry moving forward.

What does personalization mean in 2020, and what does it look like in a world where customers are becoming increasingly protective of their data? In this webinar, we'll dive into what intelligent advertising and marketing campaigns can accomplish.

Getting new books in the hands of luxury travelers benefits everyone. It improves the guest experience, drives loyalty to hotels, and raises the profile of authors. Because of this, we'll likely see more luxury properties partnering with Bedside Reading, the company that's making it happen.

We get it, startups often have to accept substantial losses in order to quickly expand a particular business. But given the size of Culture Trip's revenue and the market in which it operates, it's difficult to see why investors have pumped more than $100 million into the business.

Data and analytics are not just vital in the contemporary hospitality ecosystem but also big business. CoStar's acquisition of STR shows the overlap between traditional commercial real estate and the global hotel market.