Media and PR

Singapore Airlines' last fatal incident was marred by confusion and misinformation. This time it's very different.

Forget stereotypes about cheese and beer. Wisconsin believes that hosting Top Chef will translate into highlight the state's culinary offerings and boost tourism to the state.

British Airways' bold new advertisements come as the airline tries to re-establish its premium brand positioning.

This is an example of why startup advisors say founders should avoid taking too much funding too quickly.

In May 2022, Marriott said it would let non-hotel marketers place ads on its site, lobby TVs, and guest-room Wi-Fi portals. But it's been largely quiet since then. Here's an update.

After a terrible January for the airline, topped off by a brutal SNL skit, Alaska will likely use the Super Bowl ad to restore customer trust in its core markets.

This zero-cost marketing move by American helps associate the brand with the Super Bowl buzz in a fun way.

Moxy Hotels has partnered with digital astrology platform Sanctuary to provide users with personalized travel recommendations based on the stars.

Hilton led in TV ad spending last year, despite more ad dollars migrating to streaming platforms. One factor is that supply is oddly going down.

Destination Canada has launched the the DinkDunk Pickleball Spa, the world’s first pop-up winter pickleball spa.