Media and PR

Will artificially intelligent flight search tools finally put an end to the ceaseless "what's best time to buy a plane ticket?" questions? We can only hope.

Travel brands can learn two things from Google's recent moves: brands are the new king of search, and personalized site experiences include ads.

There's obvious safety and privacy reasons to limit widespread use of drones at popular tourist sites. But perhaps there's a way these robotic flying machines, if used responsibly, can still inspire and excite travelers' imaginations.

Don't get caught on the defensive - lines between transactional and on-site media revenues are blurring.

As companies as wide-ranging as the railroad industry to Facebook have realized, if you control the infrastructure other companies need to deliver their products, you win. As many travel brands now realize, APIs are that infrastructure for the internet.

Digital video is one of the most effective ways to captivate an audience. As ad products evolve to make digital video more interactive and audiences more targetable, travel brands need to rethink their content mix to stay relevant. To learn more, download the e-book here.

There’s $2 billion of opportunity for travel brands that give cross-shopping customers what they want - even when they’re not ready to buy.

Voice-powered travel search, circa 2016, is still very much a beta test. But don't laugh: The day when travelers can book a flight or hotel using only their voice isn't far off.

Fliers consistently rave about the perks and convenience of airlines like Porter. But the sad truth is that more powerful industry competitors and government regulators can make or break the success of upstarts, simply by denying access to key airports or limiting their growth.

Digital payments are big business. It's not just a question of how travelers spend. It's about the market power that comes from knowing how they spend, and other companies' access to that information.