Media and PR

Luxury travel marketing is at an interesting crossroads, as consumers' attitudes and spending adjusts to more uncertain times. Will luxury marketers' shift towards experiences over "things" be enough to ride out the downturn?

Without the added dose of Internet outrage, would Rhode Island's new tourism campaign have been as negatively received? These days Destination marketing is as much about appealing to online audiences as it is about reaching potential visitors.

Chat apps are no longer just for chat. Check out China's ubiquitous WeChat platform, which handles everything from bill payment to transportation reservations, for a sign of where the industry is headed.

Having a bit of fun and not getting in the way of customers making their own fun is a very on-brand content recipe for Ryanair. It probably won't matter to most the world, which is what makes Jacobs’ low-brow content strategy so very high concept.

Most travel brands have so far shied away from Snapchat for all the right reasons. Marketing efforts on the platform have a fuzzy return on investment and can be difficult to scale.

Trivago's TV ads are a key element of its growth and success; other travel companies should view them as a case study in taking the digitally oriented test and learn manta into offline advertising.

Items like film cameras and retro hotels are finding new life with travelers. Is it a blip on the radar, or a sign of a greater yearning for experiences that are less commoditized and more personal?

As content marketing has established itself as an important tool in the travel industry, brands are investing more time and money in creating articles, video and interactive content across all channels, in order to better reach customers.

Last-minute hotel-booking apps, from HotelQuickly to HotelTonight, are reworking their customer-acquisition or unit-economics strategies now that all of the major players, from Booking.com and Kayak to Expedia, have introduced comparable products. The current phase may portend slower, but more sustainable growth.

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