Facebook Tests Travel-Specific Newsfeed in Digital Travel Marketing This Week
All this week's top digital marketing news in the travel industry, summed up in one convenient post. You're welcome.
Media and PR
Vice Tones Down Its Inner Hipster in New Travel Video Series
Vice's video series is better than we expected and a clear sign of the Bourdain-ization of travel video.
Microsoft Pitches Its New HoloLens as Evolution of Augmented Reality
The applications for tourism are a long way off, but Microsoft's HoloLens has the potential to impact the travel user experience by providing contextual information with immersive 3D holographic storytelling.
Qatar Airways Enlists FC Barcelona for Its New In-Flight Safety Video
Have we reached peak safety video?
Video: The Evolution of Public Relations in the Travel Industry
Delta's become a master at telling the stories it wants told in an increasingly noisy marketplace.
Debunking Myths About Millennial Travelers in Digital Marketing This Week
Want to understand millennial travel habits? The key is focusing on specific behaviors rather than trying to generalize the group based on their age.
Airlines Sell Holiday Joy in the Best Travel Ads This Week
Venture capitalists invested a record amount in travel startups in 2017. The industry is no stranger to disruption, but we may be seeing some of the greatest changes of the last two decades. Our latest research report is a deep dive into these emerging trends with insights for founders, incumbents, and investors.
Instagram Surpassed Twitter to Top Social Media Strategies – 25 Moments in 2015
25 Moments that Mattered in 2015: To make our selection of 25 moments, we thought back to the stories that drove reader engagement and sparked discussion among both travel experts and the general public. Some stories were quick blips that represented bigger things while others were narratives that built slowly through out the year. Each one, though, spoke to where we are right now when it comes to the big business of global travel.
Virtual Reality Became an ROI Reality – 25 Moments in 2015
25 Moments that Mattered in 2015: To make our selection of 25 moments, we thought back to the stories that drove reader engagement and sparked discussion among both travel experts and the general public. Some stories were quick blips that represented bigger things while others were narratives that built slowly through out the year. Each one, though, spoke to where we are right now when it comes to the big business of global travel.
TripAdvisor and Google Identified as Booking Threats – 25 Moments in 2015
25 Moments that Mattered in 2015: To make our selection of 25 moments, we thought back to the stories that drove reader engagement and sparked discussion among both travel experts and the general public. Some stories were quick blips that represented bigger things while others were narratives that built slowly through out the year. Each one, though, spoke to where we are right now when it comes to the big business of global travel.