Media and PR

Yelp's frustrating attempt to push users from the mobile web to its smartphone app has apparently paid off.

Securing a booking is a major first hurdle for travel brands. Keeping travelers happy after the booking process as their trip approaches, and then keeping spirits high throughout the trip, helps them see that their great experience is one that they want to repeat again and again.

If you're not streaming quality content to passengers, you might as well not have an IFE system.

Video is a different game that written content, but Kelly's been a master of monetization so far. If viewers find him likable, too, he'll be headed in the right direction.

Internet of Things technology is rapidly moving from a dream to practical reality for many brands in the travel industry. But the organizations that are using it tend to have massive scale and deep pockets.

For a legacy brand like National Geographic, changes are coming fast and furious as it attempts to secure its place in modern media.

The travel startup scene is littered with the corpses of social trip-planning services. But Foursquare's check-ins are a gold mine of data, and it's smart enough that it knows this is a nice-to-have feature, not a business in itself.

TV advertising is an ever-more-essential part of major brands' advertising mix and trends so far this year indicate the rich -- airlines, cruise lines and online travel agencies -- are getting richer.

Mobile messaging is "hot" with travel marketers. But nobody seems to have cracked the code on a killer use case just yet.

Have we reached peak hashtag? More travel marketers need to think about how and why such phrases are used in social media campaigns.