Media and PR

Detour has redesigned the audio walking tour for the mobile generation, and the user experience is almost flawless. But there's still a lot of work to do to convince travelers that audio tours are relevant in this day and age, and a long way to go until the economics make any sense.

This week's latest roundup of travel industry digital marketing news, all in one place.

Inspiration and influence combine to form a potent form of persuasion on consumers' smartphones and screens.

Google is already the dominant player in travel advertising but now, after four years of acquisitions and product development, the search giant is finally integrating its flight and hotel products. It is also ramping up Book on Google with the goal of making Google a go-to venue for travel transactions.

Travel Channel's SVP of Programming gives travel marketers a crash course in video production.

Google Maps needed a serious refresh to remain relevant not just in mapping, but also in reviews as travelers look for fresher content that's visually stimulating and easily navigable.

This week's latest roundup of travel industry digital marketing news, all in one place.

Travel video trends from Moving Images, a mini-site by Skift and Travel Channel.

All of this week’s top digital marketing news for travel executives, all in one place.

Many times it's the experiences journalists have outside the planned itinerary on press trips that help them tell the stories they want to tell.