Media and PR

The more magazines, the merrier. Let's hope LP moves further in the next issue to add its own distinctive take to the medium.

Get insights from the travel industry's best thinkers and leaders.

All of this week's top digital marketing news for travel executives, all in one place.

The travel industry is looking closely at how hotels tackle the project of closing the conversion loop more often — generating higher returns — by paying attention to how reviews can augment direct-channel bookings and how online reputation management can impact marketing and operations best practices, online and onsite.

From hotel reviews, to pop-up advertising, metasearch, restaurants and now hotel bookings, TripAdvisor has gone through many incarnations. CEO Stephen Kaufer has driven many of the changes and plans to be around for quite some time longer to seize on a huge opportunity ahead.

The travel industry is looking closely at how hotels tackle the project of closing the conversion loop more often by paying attention to how reviews can augment direct-channel bookings and how online reputation management can impact marketing and operations best practices, online and onsite.

Away from our usual timely coverage of the business of travel, we are taking a step back with this package, looking at what we are calling The Fault Lines of Disruption in the global travel industry.

All of this week's top digital marketing news for travel executives, all in one place.

Cruise lines haven't been effective in selling millennials on cruising. A direct appeal to the Selfie generation from social media influencers makes sense.

Professor Vasquez' insights were 'good' and we have no need to add a 'but' to that assessment.