Skift and Travel Channel are tracking travel video trends in our Moving Images mini-site. In this post, we look at how Visit Savannah is finding success creating videos directly for Facebook.
The potential increased popularity of ad-blocking software doesn't spell doomsday for travel media sites. Quality sites will still be in demand and the publishing world will adapt. That is what change is all about.
All of these videos do a good job of immersing the viewer in the travel experience, but what makes them stand out is how they connect with the viewer on an emotional level.
Miami's neighborhood video series illustrates best practices in digital destination content delivery and overall branding development to define the essence of place.
The newest entry into the hospitality travel content space is the most nuanced yet with an old school appreciation for literary finesse, subtle tone, and no cute kids.