Media and PR

The travel industry has a long way to go before it starts reflecting the diversity of the world around it, and any small step is more than welcome.

Travel brands that have separate Twitter accounts to handle customer inquiries should take a step back and reassess their strategy to determine whether it's the most effective use of their resources.

Getting behind the wheel of a global company as an engineer, CEO or a bartender can be fun and informative for both brands and loyal customers.

Thanks for helping us make it through year three.

An Expedia-owned company, Trivago, is blasting TripAdvisor, which Expedia formerly owned, over "unfair" hotel reviews. I love the travel industry.

Collaborating with non-travel brands is a smart way for travel brands to capture a new audience that may not necessarily be current flyers, guests or visitors.

In-flight Internet at any speed is still a wonder to us.

Hotels these days are doing everything they can to drive direct traffic to their own channels. Hilton's latest TV ad, though, plays a little fast and loose with the truth.

Gray's company exemplifies the challenges of a business that is more original than it is scalable. But it's enduring creativity is one reason that it's making a second appearance at the Skift Global Forum.

Influencer campaigns need to be just as targeted and measured as today's interest-based Facebook ads.