Media and PR

Creating a series of Instagram Videos is a great way to plan content consistently and increase return visitors.

Expect to see Skift's level of insight into travel, now in a consumer-friendly package.

Time will tell how successful this campaign will prove, but it's clear that Finnair are unwilling to put their birds in a cage. As Sting sang: "If you love somebody, set them free."

Although the World Cup's partners and sponsors have larger audiences than travel brands, there is still a huge opportunity to take advantage of, during this major second screen event. Much of the success will be about being in the right moment.

Although travel brands can no longer ignore social networks, it appears they are more focused on engaging their communities than investing the millions of ad dollars that sites are after.

Travel industry digital ad spending is heavily skewed toward driving transactions because online travel agencies, which are primarily interested in converting lookers into bookers, are calling the shots.

The world is a fascinating place and brands that continue to touch and inspire will be rewarded.

The battle for 'likes' by airports is about improving experiences of guests who are already planning to transit, not in the middle of the booking process.

Even while irresponsibly drinking and indulgently snacking, Bourdain gives viewers a better idea of what's happening inside present-day Russia than any news segment we've ever seen.

This study looks at the changing proportions of business models without taking into account the actual volume of agencies. The focus on market share rather than hard numbers hides the true health of the industry.