Media and PR

Investing in a photo and video strategy with user generated contests and periodic programming has allowed this government agency to compete with big brands and destinations in the travel world.

There were two interesting announcements from major travel sites April 28: TripAdvisor added Wendy Perrin, formerly of Conde Nast Traveler, as its travel advocate, and Yahoo Travel relaunched with an emphasis on editorial, but also very heavy on travel inspiration and sponsored content. TripAdvisor has one of the most well-rounded travel sites on earth, and Yahoo is being Yahoo.

This is the first non-annoying use of Glass that we can get excited about.

TripAdvisor may have its challenges, but unlike magazines it doesn't have to chase advertisers or pay top dollar for content. It's a mix that may be difficult for a magazine veteran to understand, but it won't be hard to get used to.

As the lines between independent and branded travel content blur, it will matter less who is presenting the content and more whether it's relevant and actionable for the targeted reader.

Critics who blast the negativity of reviews on TripAdvisor may be surprised that the average review rating is 4.12 out of 5. But some hoteliers say a property's ranking in the pecking order in any given city is even more important.

We're looking forward to a re-invigorated Yahoo Travel. Should make things interesting.

This is most definitive state-of-the-market report on this big-growth sector in travel. Get it today.

Geolocation is everything to travel now. From the smartphone in your hand to recommendations based on location coming to you on your desktop, information is tied to real-world locations now in ways that have revolutionized travel.