Pinterest's list of travel destinations represents where travelers wish to go while lists of check-ins and photos from other social networks show where they've gone. The difference in the types of places on each lists highlights the differences in travelers' fantasies and realities.
These tourism websites still have improvement to make in terms of featuring real-time social activity and reaching visitors on mobile. But their design sense is right on and should be an example to destinations still stuck in the era of online brochures.
Companies across all industries are getting more creative and playful with ads in hopes of a viral hit. These brands have the added benefit of working with planes, beaches, and hotel rooms, which tend to excite viewers even before adding the harlem shake.
From embracing TripAdvisor to empowering hotels to take social media into their own hands, Four Season has taken chances on digital that are paying off.
Are anniversaries and events over-stressed on these lists? It’s refreshing not to see Brazil, in its World Cup, an automatic inclusion of all lists – even if it’s an understandable entry. But would anyone plan a trip to Cape Town just because it’s the World Design Capital?
The most Instagrammed cities and places of 2013 are largely located in the U.S. so it's little surprise that the company is looking to hire an international communications manager. It needs more than U.S. travelers in foreign countries to expand its reach.
There are few surprises in the most talked about places across U.S. social media sites, indicating that pure volume rather than unique content is what keeps them at the top.
JetBlue doesn't want to be JCPenney. The airline certainly wants to attract more business travelers, but it adamantly seeks to ensure that changes don't come at the expense of its leisure traveler customer base. The balancing act will gradually become more of a challenge as Mint service expands, but it isn't a huge issue for the moment.