Airlines Top the List of the 13 Most Watched Video Travel Ads of 2013
Photo Credit: FC Barcelona forward Lionel Messi and LA Lakers star Kobe Bryant make a viral hit for Turkish Airlines for the second year in a row. YouTube / Turkish Airlines
Skift Take
Companies across all industries are getting more creative and playful with ads in hopes of a viral hit. These brands have the added benefit of working with planes, beaches, and hotel rooms, which tend to excite viewers even before adding the harlem shake.
A creative, heartfelt, or hilarious video is one of the quickest ways that travel brands can reach travelers far beyond their usual market reach. And airlines, hotels, destinations, and booking sites are getting smarter about what kind of content moves around the web and how to get viewers to become brand ambassadors.
After tracking our favorite travel video ads every week for more than a year, we compiled a list of which creative companies succeeded in producing the watched ads of 2013.
Visible Measures found the top 13 travel ads in 2013 using its True Reach methodology. T
