Media and PR

This innovative partnership allows AFAR Media to leverage its crowdsourced content, while Westin Hotels displays an accuity for the value of offering fresh local travel intel near its properties.

The staff members that first pushed their companies to invest in social may have been disregarded for their time spent online in the past. However, Friday's horrible incident reveals how crucial those team members and communication channels have become, especially to companies responsible for the safety of thousands on a daily basis.

While there is some value in TTG as the first weekly travel trade publication in the world, launched in 1953, digital hasn't been kind to the company or the sector is operates in. Hopefully this management structure gives it more flexibility to revive and thrive.

Digital rules, that's given, and things that are hyped, like rise of travel blogs and death of printed guidebooks, need more examination beyond the headlines.

It will be race to be first, to jump on the PR value of it, until it will be commonplace...

The rankings are a pleasant reminder that price doesn't buy favor, but price can definitely put you on the bottom. Just ask Ryanair.

Both Apple and Google know that the next battle is to help people discover the physical world around them. This is Apple's latest attempt, but is still significantly behind its rival.

Well, at least O'Leary didn't have a problem maintaining his "voice" on Twitter. He probably didn't do much to appease Ryanair's detractors, but at least he was out there on social media getting involved a bit.

Lots of innovation in social media going on in hotel industry and lots of cross learnings to be had by highlighting the best.