Media and PR

The theatre sponsorship provides creative content for Dublin Airport to share and allows it to engage flyers and the local community without endlessly pushing its own attractions and features.

All the elements that need to be present in a great tourism video -- creative landscape visuals, people having fun, non-generic voiceovers, right music --- fit in well in this one. Maybe BrandUSA should learn from this, or better still, maybe hire Tourism Australia to do all its marketing? Is that even possible?

The transaction is official, which means the real work now lies ahead.

TripAdvisor is entering a very crowded field this year as online travel companies have saturated the airwaves. Still, with $40 million to $50 million devoted to its campaigns, TripAdvisor is going to get the word out. And kudos for brilliant use of its iconic green review icons.

Travel television doesn't have to be boring. And for once it's actually pretty funny.

It doesn't matter if a luxury hotel is based in New York City, Caracas, or Dubai. A strong social presence is needed to attract new guests and engage loyal customers, all of whom expect mobile updates and content from their preferred brands.

Lists like this are always about buzz rather than reality, so watchers will have to wait until these six reach their forties to see if they can turn their young-ish companies into established players.

We hope that Ryanair will use its Twitter account to broadcast the most audacious quotes from CEO O'Leary rather than deal with customer service complaints, a flood of which will likely return us to the days of the Twitter fail whale.

The documentary gives British Airways an opportunity to boost branding and announce new initiatives as the legacy carrier competes with low-cost airlines across Europe.

Moon doesn't have the name recognition of some of the other travel brands, but it's managed to avoid they pitfalls that's taken them down. Newlin's experience demonstrates the value of bucking traditional wisdom.