Johannesburg will eventually need to give its badger a human assistant to reply to visitors’ questions for the account to remain relevant and effective in the long term.
CityGrid has had a difficult time finding its footing, both because of challenges from Yelp and because of its own ongoing leadership difficulties. It would be hard to find another company of its size that's swapped CEOs so often.
Tourism Australia’s viral marketing campaign has come to a close, but not without involving celebrities, individuals, and 196 countries in promoting tourism down under. Well played, Australia.
TripAdvisor is becoming such a full-service travel site -- everything but actual bookings so far. By combining GateGuru and SeatGuru, TripAdvisor will have some laudable assets to inform travelers about the airline and airport experience.
NYC & Company is missing an opportunity to shine by leading the way to smarter social engagement for tourism marketing organizations. It could be among the first to turn streams into live information chats rather than static PR pushes.
Axing the staff doesn't bode particularly well for a sale of Oyster.com, which many people said from its beginnings didn't have a viable business model. A expensive experiment, with Oyster's professionally written reviews taking precedence over hotels' marketing drivel, has all come to this.