Media and PR

Airlines’ social media accounts will become more sophisticated as their confidence and experience grows. United’s journey thus far is a glimpse at how social media has progressed from static status updates into an integrated service provider in a relatively short time.

United needs to stop making excuses and face that it's been absolutely lousy with social media. When you're being dominated by regional players like AeroMexico and Viva Aerobus, you're losing.

South Korea’s previous tourism ads starred young K-Pop stars that attracted a primarily Asian market, but its newest campaign led by the international star and airing on global TV networks is expected to draw a broader base of visitors.

The most successful social strategies build upon an airline’s brand, giving it a voice and personality beyond its service. Global airlines still finding their footing can look to American Airlines and Delta as role models.

Parts Unknown has proved itself to be an insightful look at the world of travel and food, where the two intersect, and their very real socioeconomic impacts. Next week is the last season and we’ll be sad to see it end so quickly.

Tabloid tours have the potential to boom given our collective obsession with celebrity exploits, but success requires shamelessly reveling in the trivial pursuit.

How many other biased hoteliers are lurking around TripAdvisor? The site’s rules state reviews from hotel employees aren’t permitted, but their enforcement can be lax and is one of its biggest shortcomings.

Colombia has become a darling of South America during its transformation, but those changes and their impact on tourism can be seen clearly in Medellin. The city’s tourism sector fuels its economic growth while homegrown efforts are turning the city into something many travel to see.

Can Yahoo use Tumblr to reinvigorate its company as a whole and, along the way, lift its travel products out of the doldrums?