Media and PR

TripAdvisor is becoming such a full-service travel site -- everything but actual bookings so far. By combining GateGuru and SeatGuru, TripAdvisor will have some laudable assets to inform travelers about the airline and airport experience.

NYC & Company is missing an opportunity to shine by leading the way to smarter social engagement for tourism marketing organizations. It could be among the first to turn streams into live information chats rather than static PR pushes.

Axing the staff doesn't bode particularly well for a sale of Oyster.com, which many people said from its beginnings didn't have a viable business model. A expensive experiment, with Oyster's professionally written reviews taking precedence over hotels' marketing drivel, has all come to this.

Airlines’ social media accounts will become more sophisticated as their confidence and experience grows. United’s journey thus far is a glimpse at how social media has progressed from static status updates into an integrated service provider in a relatively short time.

United needs to stop making excuses and face that it's been absolutely lousy with social media. When you're being dominated by regional players like AeroMexico and Viva Aerobus, you're losing.

South Korea’s previous tourism ads starred young K-Pop stars that attracted a primarily Asian market, but its newest campaign led by the international star and airing on global TV networks is expected to draw a broader base of visitors.

The most successful social strategies build upon an airline’s brand, giving it a voice and personality beyond its service. Global airlines still finding their footing can look to American Airlines and Delta as role models.

Parts Unknown has proved itself to be an insightful look at the world of travel and food, where the two intersect, and their very real socioeconomic impacts. Next week is the last season and we’ll be sad to see it end so quickly.

Tabloid tours have the potential to boom given our collective obsession with celebrity exploits, but success requires shamelessly reveling in the trivial pursuit.