Media and PR

Kudos to the Balkans behind this creative response to the boorishness of the British campaign. Who wouldn't visit a land where the draft beer is cheap and Middleton clones are bountiful?

Organized groups of travel bloggers have turned to selling their audiences to hashtag campaigns for travel brands or destinations like Jordan and Scotland, but the parochial nature of their social networks raise questions about their real reach.

Before almost going bust in 2007, Dubai knew what it took to drive visits and interest, and bold displays like this demonstrate it hasn't lost its taste for unlimited ambition and soaring heights.

Imagine the Twittersphere is actually a middle school cafeteria: American is a Chatty Cathy, JetBlue is the popular prom queen, and Spirit is the grumpy silent kid sulking in the corner.

This week’s roundup really showcases how every element of a video from the music and transition speeds to choosing between visuals of people or landscapes sets the tone for a destination or activity.

Abu Dhabi is a perfect case study of the benefits, and frankly the necessity, of taking outdated tourism information into today’s global digital content world, one that the industry is slowing adapting to.

This is the first we've seen of a tourism board getting truly digital savvy in its marketing efforts in an attempt to take its message mainstream, and could be the first in a new tourism ad trend.

American's social media team has accomplished something impressive by making the airline look good despite the challenges the airline faces both from within and without.

SkiftSocial, our first data dashboard, is a window that allows the travel industry to discover the latest patterns and trends in the new social-driven world.