Media and PR

EasyJet's drive to get passengers places while making the most money could turn off customers, but they've managed customer service relatively well -- at least compared to regularly reviled competitor Ryanair.

Aerial destination shots are the meat and potatoes of travel video ads and as we’ve seen over the past couple of weeks are used in mash-ups for everything from airlines to booking websites to actual DMOs.

WIthout official ties to the government, the grassroots campaign could fizzle out as quickly as it exploded; or the spontaneity of the organic movement could be exactly what keeps it alive to accomplish its goal.

Cruise lines’ usual stream of customer engagement involves surface level greetings, but laying the groundwork for quick responses is the first step in ensuring a performance more impressive than Carnival’s during a public crisis.

Carnival received an enormous outpouring of customer comments – both positive and negative – over the past week, but it could have been more proactive in its responses and updates given the visibility of the situation.

These specific examples won't all survive, but they speak to the next solution to travelers' needs and the failure of traditional travel agents to evolve.

The best ones have the ability to inspire us to travel, even if the videos themselves aren't slotted as such. That also explains the paradox of building any organized effort around travel inspiration, such as startups in the space.

DreamWorks wants access to the growing Russian market but knows from high-profile failures like BP that it's smarter to go the licensing route than trying to invest directly.

Although the Internet does spread the word on quaint B&Bs, chains like the Four Seasons and Marriott forever have the advantage of holding enough resources to experiment online, and the experience to avoid hucksters selling 360 photo galleries and other dubious digital features.

A rare glimpse at what some of the busiest tourist attractions in the world look like with few, or zero, tourists and locals in sight.