Meetings and Events Industry News

The 2026 FIFA World Cup is turning entire destinations into activation platforms for sponsors, communities, and events. The lessons may outlast the tournament.

The UAE is running two recovery tracks at once — emergency incentives to plug a war-driven demand hole and multibillion-dollar infrastructure bets. The gap between those timelines is the story.

The CEO signs off on incentive travel. But it’s the CFO who signs the check.

Easyfairs is buying market share in the Nordics, a strategy increasingly defining the next phase of event industry consolidation.

Virtual events are growing in importance as a key source of valuable first-party data, making having the right tool for the job more important than ever.

Plenty of people talk about data in events. Fewer pair it with the human context that explains what dashboards can't.

A closer look at materials from 10 professional associations identified the most essential elements of a meeting justification letter.

The senior planner's job in 2026 looks nothing like the 2019 version. Costs are surging while budgets stay flat. Planning windows have collapsed to under three months. The workforce is thinner than it's been in a decade. The job changed; the playbook didn't.

Attending the same conference every year used to be a given. Now employees have to fight for it.