Meetings and Events Industry News

Tools are finally emerging that empower event professionals with the insights they need to better understand how attendees operate at events and the value created for sponsors. It's about time, and these tools will only become more useful over time as event planners learn more about what makes their gatherings successful.

This conference planner sums it up best: “So many times an organization comes into a city, invades it for a few days, and then leaves. For us, we relied on the universities, pulling their knowledge and access to people, to create what we hope is a long-lasting conversation about the future of cities between us and the people of Glasgow.”

Technology can empower meeting planners, but it can also lead to daunting integration problems with other aspects of corporate travel. Riding the fine line between solving problems and creating new ones remains an issue that won't be solved soon.

Germany’s biggest exhibition will test the endurance of delegates as more than 200,000 visitors flock to Hanover. The event may be too big for the host city, and many delegates will have to commute for hours each day.

The disruption in event marketing and distribution is only getting started. As more robust tools emerge that are easier to use, meeting professionals will become empowered in interesting new ways.

Meetings booked online are small in stature and short in duration, which comes as no surprise. The consumerization of the booking process for meetings is well under way.

The mayor and economic development leaders in Washington, D.C. are using SXSW as a platform to promote how the city supports female and minority entrepreneurs, more so than most U.S. cities.

With event technology exploding in scope and complexity in recent years, it's no wonder that organizations aren't sure which sales and marketing tools have the most positive impact. It's the right time to start figuring it out, though.

The more creative a meeting or event, the more impactful and memorable it is. Why don't more organizations prioritize making the most of their events?

During the IMEX America conference, The Venetian created a “bucket list moment” by hosting a party in an airplane hangar.