Meetings and Events Industry News

Millennials value experiences over things, so getting them to your event is easy. But once they're there, will they look up from their phones long enough to engage?

Two of the biggest transformations in the meetings industry today relate to more creative event design and more emphasis on diversity, but we have a long way to go before each enters mainstream adoption. We in the meetings media can do better advancing those themes.

If your brand is all about unique experiences, then "show, don't tell" may be the best marketing strategy.

More convention bureaus like Atout France should adopt an influencer campaign strategy to drive a higher level of digital engagement around both industry and non-industry events.

Lots of destinations work with influencers to drive leisure traffic, but France's national tourism board is among the first to contract a meetings and events specialist to engage conference planners. This should inspire other countries and cities to try the same because it positions them as digital innovators to younger audiences.

It’s difficult to have a successful fundraising event without attendees. If you’re struggling to get more people to your fundraiser, it’s time you branch out. Try these ideas.

Conference planners are shifting their criteria for sourcing speakers based on three disruptions: changing attendee expectations, the rise of digital engagement, and a batch of high-profile conferences redefining event design.

Part of C2 Montreal's mandate is to attract outside companies and talent to explore the city's convergence of social, tech, research, cultural, urban, and industrial innovation. The conference's trendy design is just the first step in that process.