Meetings and Events Industry News

While a range of destinations from Manchester to Melbourne have developed their own road maps toward the future of business events, there is no overarching vision steering the larger meetings and events industry forward.

The meetings industry doesn't really have a cohesive vision moving forward. All of the individual pieces are there, so we designed a framework to bring everything together in a succinct unifying theory.

Destinations have traditionally undervalued the ability of meetings-specific website content to drive convention attendance, but Las Vegas is attempting to do just that with an integrated, high-tech content delivery platform.

The trade association sector needs something like the Xperience Design Project to pivot how organizations develop new business and engage their members better at industry events.

The big trade associations are realizing they need to dramatically shake things up at their live events if they want to remain relevant to Millennials, or anyone for that matter.

The biggest players in the convention industry are pivoting their operations to align with evolving digital platform trends, including the rise of the sharing economy.

Airbnb and other room-sharing companies have the ability to drive increased attendance to conventions, but there seems to be a lack of awareness among many planners about the overall user experience and value proposition.

According to DMAI's new CEO, the organization needs to package its destination marketing products better, and improve its promotion of signature digital tools like DestinationNEXT.

The future of Cvent is going to focus on international, multilingual expansion and new digital tools to integrate event management and brand marketing.

Conference organizers are reaching out to the Paris Convention Bureau more than in the past few months, but the numbers are still significantly below 2015.