SkiftX

The Vacation Home Reinvented: Inside Evermore Orlando Resort

Flipping the script on vacation rentals in one of the world’s most visited destinations, Evermore combines hotel-level service with the flexibility of a private home. As group travel evolves, it’s setting a new standard for residential hospitality focused on connection, consistency, and the “alphabooker.”
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10,000 Students, One Mission: Building Empathy Through Travel

At a time when empathy can be in short supply, Global Glimpse is creating life-changing opportunities for young people to travel with purpose and return home with a stronger sense of self, a broader worldview, and the skills to lead in a rapidly changing world.
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Unlocking Hotel Profits: How a Property’s DNA Impacts GDS Bookings

Billions of dollars in hotel bookings flow through the global distribution systems (GDS) every year. Numerous hotel attributes affect how a property is best positioned to win reservations and how agencies can maximize their commissions through these channels. Here’s an inside look at what both these parties on either side of the hotel transaction should consider.
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New Report: Rethinking Travel Content Marketing in the Age of AI

As AI reshapes the travel marketing landscape, brands must rethink their approach to content strategy. A new report from Curacity reveals how marketers can shift from passive awareness-building to active, measurable demand creation through targeted storytelling and strategic distribution.
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Industry Insights: 4 Questions With Wunderkind 

With digital privacy tightening, identity resolution is becoming essential for travel marketers. Wunderkind’s Ronen Kadosh explains how smarter data strategies can help brands drive direct bookings and build lasting loyalty.
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A Smarter Way to Navigate the Airline Retailing Shift

As airlines embrace the promise of next-generation retailing, they’re discovering that strategy alone won’t get them there. The real challenge lies in execution, integrating fragmented systems, aligning internal teams, and scaling customer-centric experiences.
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Skift Data + AI Summit Video: AI and the Future of Travel Marketing

As destinations navigate growing competition, real-time movement data is becoming essential to inform smarter marketing, planning, and resource allocation. In this talk, Zartico’s chief innovation officer and co-founder, along with its chief operating officer, discuss how AI-powered behavioral insights can close costly data gaps across the visitor journey.
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