Hospitality Needs a True North Star

Why do we choose one hotel over another? Why do we come to work every day? These simple questions reflect a growing need in the hospitality industry to cultivate a sense of purpose — a guiding principle for navigating the demands of an increasingly complex world.
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Q&A: Accor's Maud Bailly On How Sofitel Is Redefining Luxury Hospitality

There’s no one-size-fits-all approach to luxury hospitality, but Accor believes it’s up to major brands in the space to push the envelope. After a major rebranding, Sofitel has taken up the mantle of redefining luxury by investing heavily in team training, taking a stand for sustainability, and more.
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Why Accor Is Repositioning Pullman to Embrace Blended Travel

Launched in the mid-19th century, Pullman Hotels & Resorts has always been rooted in innovation, culture, and lifestyle. Today, Accor is leaning into this heritage to appeal to blended travelers and power its growth in the premium category.
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How Accor Is Delivering Positive Change Through Procurement

Effective procurement processes can have a significant impact on the success and profitability of hospitality businesses. Having a centralized procurement platform can drive value for owners, partners, and clients by easing operations, optimizing costs, and maximizing performance.
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