Accor Group Partner Content

Sofitel’s new brand campaign celebrates its French DNA, offering a modern take on gastronomy, arts and culture, design, and well-being. These four passions translate throughout the entire guest journey and reinforce the brand as an ambassador of French 'art de vivre' around the world.

Hotel groups are constantly developing new digital initiatives to improve the experiences of their hotel guests. Accor believes that the experiences of the hotel owners they work with are just as important.

Accor’s investment in the co-working economy shows a growing need for hospitality brands to diversify the experiences they offer their customers and for co-working spaces to evolve.

Today's hospitality brands have an opportunity to play a much bigger role in the lives of consumers, extending their business beyond the hotel room and delivering experiences that help guests as they live, work, and play. How will hotel brands like Accor adapt their strategy to succeed in this new environment? Register now to view the recording.

In the past, economy hotels have often been constrained in terms of the designs, experiences, and personalized offerings they could provide guests. But ibis is taking steps to prove that economy brands can compete when it comes to experiential offerings.

Europe’s appetite for cutting-edge design, community-driven approaches, and contemporary food and beverage concepts is constantly evolving. Hotel brands, developers, and other leaders in the industry should take note.

From the simplest inn to the fanciest five-star resort, hotels are adding food and beverage concepts to their amenity offerings. Not only are these designed to make money, but they’re expected to attract locals and create social media buzz.

If you want to predict what the international hotel scene will look like in 10 years, it’s probably wise to focus on what’s happening in Europe right now.

An overall picture of Europe’s current hospitality landscape A look at how European hotel brands are taking new approaches to design, staffing, and food and beverage A focus on how…

Where is luxury going next? In a nutshell, everywhere. Today, luxury travelers can be found anywhere from second-tier cities to remote destinations in developing countries. And as travelers increasingly flock to novel places, expect hospitality companies to bookmark them as well.