Accor’s strategic interest in India is driven by the country’s demographic potential, significant supply-demand gap in branded hotel rooms, and improving travel infrastructure.
Accor has opened its 700th hotel in China, the Sofitel Shanghai North Bund, coinciding with the Sofitel brand's 60th anniversary and the China-France Year of Culture and Tourism.
Indian weddings mean big money. The Indian government is aiming to harness India's cultural diversity and vast offerings to promote the country as the preferred domestic and international wedding destination.
The Paris-based hotel giant is showering travel advisors with points, perks, and online tools. The goal is to inspire loyalty for bookings of its poshest brands, from Raffles to SLS—all while keeping those pesky online travel agency fees at bay.
Isn't hosting the Olympics supposed to be a gold mine for hotels? Not for France, at least. Accor warned that it didn't expect a "massive financial uplift" from Paris hosting the Summer Olympic Games.
Sébastien Bazin believes India has untapped potential, and asserts players need to increase their goals and ambitions to cater to the demand of the market.