Articles tagged “accor”

ChatGPT isn’t replacing hotel distribution yet, but it’s becoming too important for hotels to ignore as AI reshapes how trips are planned.

Everyone wants the luxury traveler, but no two hotel groups define “luxury” the same way. From yachts to boutique collections to loyalty tie-ins, hotel giants are rewriting the rules to win the richest guests in a race that keeps getting bigger.

AI tools like Winnow’s are helping hotels cut carbon and costs at the same time. The real question is how quickly the rest of the industry will catch up if regulations start forcing their hand.

Accor has transformed procurement from a cost-control function into a source of sustainability, a risk mitigation tool, and a major business driver. Here’s how Astore, the company’s dedicated group purchasing organization, is setting new standards for sustainability in procurement.

Marriott's dominance in hotel room count remains secure. But changing growth rates across the major hotel groups create shifting power dynamics.

Hotel loyalty programs are shifting to greater transparency, more experiential moments, and deeper digital integration to adapt to AI trip planning, says Skift Research.

Writing about hotel brand relaunches is a bit like writing about ballet performances. It's hard to capture in words, but some approaches are definitely more technically sophisticated than others.

Since 1859, the Pullman name has been synonymous with a pioneering spirit. This month, Accor is officially relaunching the Pullman brand, rejuvenating that historic legacy to serve the modern blended traveler and redefine the possibilities of premium hospitality.

Emblems shows Accor’s soft-brand ambitions at the high end. It looks smart on paper, but it only adds value if Accor keeps it feeling selective.

Accor’s Jean-Jacques Morin sees the future of travel playing out in the East, led by bold investments, strong leadership, and experience-centric hospitality. But he’s clear-eyed too: sustainability, tech disruption, and talent strategy will define who stays competitive by 2030.