Articles tagged “accor”

The definition of high-end hospitality has evolved over the last few years and has taken on different meanings to different audiences. At the MGallery Hotel Collection, this means finding inspiring ways to engage global explorers while carefully balancing the brand’s approach to storytelling, history, and aesthetics.

A full-blown acquisition or a stake in a tech-focused budget hotel player by a global hotel chain would be yet another strange development in the hospitality industry. But as we've seen, nothing is really strange anymore. This is an interesting development to watch, as the implications could be far-reaching.

Today, we know better than to treat design like a last-minute top coat on a finished project. Instead, design must become an integral part of how hospitality brands do business, how they interact with consumers, and how they leave their mark on the world.

Hotel chains are always in search of the next big thing in innovation or loyalty that will give them an edge over the competition. But in discussions with industry professionals at the NYU Hospitality Conference this week, it seems most would be willing to settle for reliable Wi-Fi and USB ports in rooms. Maybe simple is better?

It used to be that hotel CEOs outright dismissed homesharing. But now that more hospitality companies are taking the plunge, the top brass is making the case for why the hotel giants can do it better.

Sofitel’s new brand campaign celebrates its French DNA, offering a modern take on gastronomy, arts and culture, design, and well-being. These four passions translate throughout the entire guest journey and reinforce the brand as an ambassador of French 'art de vivre' around the world.

The funding of French startup Mindsay may be small news. But interviews with its customers Iberia and CWT suggest that a second wave of chatbot technology has stopped frustrating travelers with as many misunderstandings as the earlier tech did. That's a big deal for the sector.

Oyo has more rooms in China than in India, but India is still its biggest revenue generator. A deal with Ctrip may help correct that imbalance.

Hotel groups are constantly developing new digital initiatives to improve the experiences of their hotel guests. Accor believes that the experiences of the hotel owners they work with are just as important.

Accor is still seemingly on the hunt for acquisitions, and this one is pretty eye-catching. Treebo and its rival Oyo have disrupted the Indian hotel market, and now it looks like they will do the same in Europe and elsewhere.