Articles tagged “accor”

Accor’s investment in the co-working economy shows a growing need for hospitality brands to diversify the experiences they offer their customers and for co-working spaces to evolve.

But Mark Hoplamazian didn't say Hyatt would never try it out again.

A new whitepaper examining distribution trends in Europe’s online hotel sector suggests that flexibility is a critical success factor for the region’s hospitality operators. Hotel executives must constantly review and optimize their channel mix if they hope to succeed and thrive in this highly competitive environment.

Today's hospitality brands have an opportunity to play a much bigger role in the lives of consumers, extending their business beyond the hotel room and delivering experiences that help guests as they live, work, and play. How will hotel brands like Accor adapt their strategy to succeed in this new environment? Register now to view the recording.

Accor as a takeover target? Stranger things have happened. (Anbang, anyone?) No matter what transpires in hospitality going forward, though, it's clear that consolidation is here to stay.

What’s most interesting about this boutique lifestyle hotel brand is its willingness to take risks and to continually experiment, but not if that means following the pack.

BWH Hotel Group? That's Best Western's new corporate identity, the first change in decades and one that is designed to build its new image as a chain that can offer everything from mid-market to luxury.

Like the other big hotel companies, Accor thinks it has gaps in its portfolio it needs to fill. Let's see if guests feel the same way.

At this point, Accor has no shortage of lifestyle brands, and this one seems pretty par for the course. Still, the group has done a good job of tapping into a growing trend.

But are branded chain restaurants or food halls what today's diners really want? Or do they not care, just as long as the food's good and so is the overall dining experience?