Articles tagged “accor”

Whether or not you agree with Marsh's take on some established tenets of the hospitality business, his progressive, disruptive viewpoints are worth more than just a look.

AccorHotels is making some smart, strategic moves, whether it's buying up luxury alternative accommodations provider Onefinestay or adding these three storied luxury brands to its hotel collection.

Every day, Skift's hotel experts bring original reporting and analysis to their coverage. Today, they're sharing that insight with podcast listeners.

From direct booking wars and political instability (hello, Brexit) to figuring out what customers really want and handling issues of labor, these hotel executives have a lot on their minds these days.

AccorHotels is now one step closer to purchasing the Fairmont, Raffles, and Swissotel brands for $2.9 billion.

Rather than outright canceling their international trips, many U.S. travelers of all income levels have decided to change destinations or even hotels to alternatives that make them feel safer after multiple terrorist attacks in Europe and the Middle East.

With its multi-million-dollar investments in Onefinestay, Oasis Collections, and Squarebreak, AccorHotels is taking a smart, strategic approach to battling the encroachment of home-sharing platforms like Airbnb and HomeAway by embracing their direct competitors.

Just think of all the data AccorHotels can mine by giving loyalty members a few points for their thoughts.

Because Oasis Collections provides local destination representatives to welcome guests at its listings, and also act as private concierges, that made the company attractive to Accor because it's easier to control the quality and uniformity of the guest experience to a degree.

Hotel loyalty programs are facing a period of dramatic change, driven by recent devaluations of member points and picky travelers that are less loyal than ever.