Articles tagged “accor”

Mergers, killing brands, globalization, and an ongoing fear of Airbnb and its ilk will keep 2016 interesting and prepare the industry for a bit of needed evolution.

AccorHotels is one of the smarter travel brands right now. Its larger rivals should take note.

Accor CEO Sebastien Bazin thinks the hotel industry has failed to get a wake-up call over the last 15 years and has missed out on wave after wave of digital innovation. He's saying all the right things about Accor addressing these past shortcomings, although the jury is still out on how much he'll be able to accomplish.

The tourism industry is starting to bounce back after Covid; for the big hotel brands, growth is on the agenda.

TripAdvisor has scaled up Instant Booking fairly rapidly. Google's addition of AccorHotels' brands shows that Google can do likewise.

The emergence of TripAdvisor as a viable booking site is a wake-up call to Expedia and the Priceline Group, who have been TripAdvisor's largest advertisers in recent years. It wouldn't be surprising to see them cut the spending spigot a bit.

Airbnb's capability for growth is much greater than any traditional hotel chain but it can also disappear faster than you can type "enforcement of municipal zoning and/or condo board rules."

Booking.com might still be able to throw its commercial weight around with hotels despite these new agreements, depending on their fine print.

Accor realizes that digital services are a strategic imperative for its hotels and the hotel industry in general and the hotel group is doing all it can to bring those skills in-house.

It sometimes take an outsider to identify the mistakes of the past, challenges of the present and game plan for the future. Bazin succinctly describes his perspective on the industry and how he plans to take a multi-national, multi-brand corporation into the future.