Articles tagged “accor”

In six years, Phillips helped turn Ras Al Khaimah from a little-known tourism destination to a booming development spot, home to the country’s first legal casino.

It’s not every day that the cap table of a hospitality tech startup reads like a Bollywood afterparty guest list. But Oyo seems to be pulling that off. If the company ever does IPO, red carpets at the listing ceremony won’t be metaphorical.

Raffles and Fairmont, two of Accor's flagship luxury brands, are undergoing thoughtful changes that go beyond marketing. Under Claudia Kozma Kaplan’s leadership, the focus is on preserving each brand’s legacy while embracing a new chapter of storytelling, service, and growth.

Accor has doubled its premium hotel volume since 2019 and premium now accounts for half its fees from new signings. Yet to grow further in developing markets, it may need to get creative by adding local brands and training local talent.

Exclusive Resorts is taking control of OneFineStay, which offers hand-picked luxury homes and personalized concierge services. That represents a strategic expansion of both brands' reach in the affluent traveler segment.

On today’s pod we look at good tourism news everywhere but the U.S., Accor’s bet on Mbappe’s appeal, and Airbus’ activity at the Paris Air Show.

Accor is running ads for its loyalty program that star footballer Kylian Mbappé. The goal is to drive more direct bookings. The backstory is that online travel agencies are incredibly convenient for consumers and incredibly expensive for hotel companies like Accor.

Airbnb’s relaunch of its Experiences platform and new offering of hotel-style à la carte services might pressure hoteliers. But so far, many hotel execs seem unfazed.

Accor is proving that digital transformation isn’t just about technology — it’s a shift in mindset, driven by agility, culture, and customer obsession. Under Alix Boulnois’ leadership, the company is future-proofing hospitality at every touchpoint.

With the aim of transforming the standard 48-hour meetings business turnaround into real-time responses, Accor is partnering with MeetingPackage to automate group bookings and meeting space reservations.