Articles tagged “advertising”

There will be many struggling companies that will be watching this Trivago experiment to go really big in brand advertising. Is a second time the charm?

While Airbnb is returning to core brand messaging around homes and guests, it faces tough battles on the ground — especially in New York City.

Trivago Guy Tim Williams' fate in Trivago commercials now lies in the hands of the numbers crunchers. No one ever said the travel business or the acting profession are for the meek.

Choosing how much to advertise with Google, and where and when, can have significant financial implications. Trivago didn't jump into a new Google ad format, and got burned.

Today's edition of Skift's daily podcast looks closer at Hilton's big ad campaign, Sonder's stock split, and the UAE's tourism pulling power.

Hilton undertook a partial rebrand last year. Early data suggests that the massive ad blitz, which contrasted hotels with alternative accommodations, is paying off.

Get a preview of our latest output from our Hotel Tech Benchmark data product. In this update, Skift Research looks closely at the best uses of digital marketing and advertising tools.

Emirates, Etihad Airways, and Qatar Airways are three of the most notable brands when it comes to airline sponsorships, but Turkish Airlines is carving out its own place among them.

Google faces a tougher hill to climb than Booking, although the European Commission's statement of objections puts Booking's Etraveli acquisition in doubt.

The Shangri-La concept has always had a fantasy streak. But a new marketing video cleverly connects real-world experiences at its luxury hotels with a conjured haven of imaginary delights.