Articles tagged “advertising”

Google faces a tougher hill to climb than Booking, although the European Commission's statement of objections puts Booking's Etraveli acquisition in doubt.

The Shangri-La concept has always had a fantasy streak. But a new marketing video cleverly connects real-world experiences at its luxury hotels with a conjured haven of imaginary delights.

San Francisco's tourism board is experimenting with a new medium to take on a formidable obstacle: a negative media perception.

Consumers are inundated with advertising noise. As a result, travel brands are exploring alternatives to grab attention.

As the global hospitality industry continues to bounce-back post pandemic, Hilton has launched a new brand campaign to boost hiring inspired by the very individuals that make your stay happen…

As the social media influencer industry evolves and matures, destination marketing organizations are, in turn, taking them seriously as agents in their efforts to grow visitation.

Expedia aims to expand its Vrbo business in 2023. The move to bring creative production in-house and shift the narrative could help, but deeper strategic shifts would be required to compete with Airbnb.

How does AI change travel? How can these tools drive hotel efficiency, handle airline customer service, and reshape the way we search for and book travel? Skift dives deep into these discussions and more.

Sometimes it takes a negative reaction or backlash to remind tourism marketers to refocus their efforts on highlighting the local community.

Alphabet officials didn't mention ChatGPT, Bing or Microsoft during the company's first quarter earnings call. But like modern-day bards, they gave an impassioned defense of their abilities to meet the artificial intelligence challenge.