Articles tagged “advertising”

Artificial intelligence was a hot topic at this year’s Skift Global Forum in New York. In this video recap from the event, we learn about the true power of AI in the travel industry, which will pail machine-powered automation with smart insights to create more meaningful relationships with customers.

Travel marketing was a hot topic at this year’s Skift Global Forum in New York. In this video recap from the event, we learn about how travel marketers can deliver relevant messages to consumers at the right moment while still respecting growing requests for privacy.

The popular but unprofitable visual search company needs to crack more big-budget marketing accounts to make its financial picture more attractive. This year Pinterest began offering the ability to target ads to subsets of users based on their travel interests. That will help.

Digital advertising plays a critical role in the travel consumer’s path to purchase. But the strategies, ad formats, and techniques industry marketers use to engage travelers are evolving. In this report, we offer a cheat sheet to the most important trends that will shape travel industry advertising decisions in 2020.

Hilton's new ad campaign rollout last year clearly opened the company's eyes to reaching younger generations to build its leisure business.

When you're Google, you can take more than a decade to hone a product such as Google Maps and attract more than a billion users without having to worry that it isn't making lots of money. But the monetization of Google Maps will soon start in earnest, and travel marketers, for the most part, will hustle to get in.

TripAdvisor's new ad campaign is more hip than its usual fare. It also shows where its business is heading with hotel booking eventually having to share the limelight with tours and dining.

A new loyalty program and a brand campaign to bolster direct traffic and user engagement are among the measures TripAdvisor is working on to counter the fact that Google is getting more stingy in providing free traffic. But TripAdvisor is also hoping — and anticipating — that U.S. regulators will step in.

Booking Holdings, along with Expedia Group, have both had to deal with acquisitions and integrations that have been taking too long. Booking officials are undoubtedly frustrated with the pace of progress at OpenTable and Rentalcars.com. At Expedia Group, Vrbo has been a multiyear reclamation project. To the speedster go the spoils.

Many hotel groups are directing more of their ad budgets toward price-comparison search sites. That's a boon for vendors providing connectivity and automation services. But it's also a welcome, if still modest, injection for metasearch players like Trivago that have recently been struggling.