Articles tagged “advertising”

Marriott ditches mundane advertising tropes in its new marketing campaign. Instead, it tries to tap into the emotional alchemy of travel itself.

Mandarin Oriental is about to unveil its first major change to its marketing since 1985. Expect a revamped logo and the debut of a mobile app as the luxury hotel brand charges toward doubling its portfolio by 2033.

The billboards are a nice attention-grabber for Savvy. If Savvy can scale its business, then it might really become part of the conversation.

Airbnb isn't happy with Vrbo's more aggressive advertising strategy. But as a challenger brand, Vrbo feels the need to score some points.

Choice Hotels really wants you to use your paid vacation days.

TikTok's move into travel-specific advertising signals its growing influence in the sector and challenges the perception that it's just for Gen Z dance videos.

The European Commission may soon decide what Google must do to comply with the Digital Markets Act. In the experiences sector, GetYourGuide's proposed advertising changes may be an improvement for platforms and operators, but is the lack of price comparison among companies what travelers really want?

As The Peninsula's head of marketing puts it, "Travel is an incredible thing to do and to experience, and who better to tell that story than the people who make it possible?"

It's been a tough run for Trivago in the Google Hotels era. No one ever said the metasearch business would be easy.

Airbnb is going after Japan's domestic travelers, the largest part of the country's travel market. But it will take time to crack it.