Articles tagged “advertising”

Protests against overtourism are on the rise, particularly in Southern Europe.

Accor is running ads for its loyalty program that star footballer Kylian Mbappé. The goal is to drive more direct bookings. The backstory is that online travel agencies are incredibly convenient for consumers and incredibly expensive for hotel companies like Accor.

Brands like Visa and Gatorade have begun advertising across Marriott's many screens. Its booking app? Ads. Your hotel room TV? Ads. The Wi-Fi login page? More ads.

The world's largest hotel franchisor wants its guests to think "I am a Wyndham person" rather than "I am a Super 8 person who sometimes stays at other random hotels."

Fairmont hopes it can keep its longtime guests while becoming more inclusive and winning over a new wave of travelers.

Trivago's growth is has been boosted by its global brand marketing campaign, and it plans to ramp up ad spend.

It wasn't Nick Saban's fault, but Vrbo will have to discontinue those commercials or modify some of the language.

The best-known luxury hotel brands face a challenge. Their brands are conspicuously absent from global rankings of elite brand value.

The latest court ruling citing Google's monopoly power came at a time when Google is facing more competition than ever.

If the two recent monopoly rulings against Google hold up upon appeal, Google could see business lines and tools getting sold off. New entrants may, in theory, ease the load for travel companies.