Articles tagged “advertising”

Visuals are better than words when it comes to relaying a universal message, but it takes a creative idea and an even better production team to pull off well.

There's lots of goodwill around Brand USA, but that could quickly dissipate if the marketing organization continues to take credit for others' work in an attempt to win new funding from Congress.

Spirit Airlines' all-encompassing inflight advertising program is totally in keeping with the airline's culture. Whether it is charging passengers myriad fees or offering advertisers the chance to place their logos on everything from flight attendants' aprons to window panels, no revenue opportunity is ignored.

Average American flyers care more about what they'll actually pay for air travel than where every dollar goes, making the current ad regulations more consumer-friendly and fares easier to search.

The creative campaign highlights the power of mobile, not just for keeping brands in constant contact with consumers, but as tool that lets consumers immediately act on real-life product prompts.

An outsider might think the U.S. online travel market is already saturated, but Booking.com is proving that there is plenty of room to grow in the U.S., and competitors are feeling the heat.

"Honest to Goodness Indiana" speaks authenticity, and more of a statewide focus than "Restart Your Engines," but forward thinking? We see nothing forward-thinking about the branding or the campaign. Sorry.

Expedia has been the most aggressive big travel band in corralling travel bloggers, and although their proselytizing can at times be clumsy, it has mostly been very effective.

Damn, if the UK's Advertising Standards Authority can't take a joke … Meanwhile, Kayak's Brain Surgery ad is obviously working and that's why the company brought it back.

Brand loyalty in the travel industry has been an achilles heel with few being able to engender much of it. Miles and points are great, but it will be the experience, as well, that will make people keep coming back for more.