Articles tagged “advertising”

Booking.com is a big-time leader in travel marketing through Google, and Expedia spends a ton of money on search engine marketing, too. While both companies are committed to this type of "pull" marketing, Expedia is making a big bet on multi-device search and "push" notifications as the future of travel booking.

With TV advertising for travel sites so competitive these days, getting noticed is a big hurdle. Few people are talking about TripAdvisor's ads, but the media and public are noticing the Trivago Guy, and will likely remember the name of the site. Whether they'll use it is another question.

Tim Williams is no William Shatner, but his TV commercials for Trivago are creating a lot of buzz, mostly unexpected, for the brand.

Rather than focus on the seats or the Wi-Fi, these airline ads focus on the in-flight experience from who you meet to what you see -- the aspect of air travel that truly make it a memorable experience.

The top 10 U.S. travel advertisers in paid search in 2012 also filled out the top 10 in 2013, although their positions changed somewhat. This shows how difficult it is for travel startups and other companies that were not early adopters to break through and get their messages out to consumers.

Although travel brands can no longer ignore social networks, it appears they are more focused on engaging their communities than investing the millions of ad dollars that sites are after.

Travelocity talked years ago about getting into the advertising and media business in a big way, but never made it happen. But, now Expedia has grand plans to use Travelocity's North America sites as a platform to expanding Expedia's own advertising and media business in tandem with the jolt that Trivago is already providing.

There were two interesting announcements from major travel sites April 28: TripAdvisor added Wendy Perrin, formerly of Conde Nast Traveler, as its travel advocate, and Yahoo Travel relaunched with an emphasis on editorial, but also very heavy on travel inspiration and sponsored content. TripAdvisor has one of the most well-rounded travel sites on earth, and Yahoo is being Yahoo.

Visuals are better than words when it comes to relaying a universal message, but it takes a creative idea and an even better production team to pull off well.

There's lots of goodwill around Brand USA, but that could quickly dissipate if the marketing organization continues to take credit for others' work in an attempt to win new funding from Congress.