Articles tagged “advertising”

Viator's "Regret Less. Do More." campaign uses data-driven insights and highlights travel planning pitfalls.

Many industry leaders doubt Paris will enjoy an immediate tourism windfall from the Games. But Accor, Airbnb, and Air France are counting on a boost in brand awareness, with 15 million visitors and a billion viewers watching on TV.

Tripadvisor has been brand-building in the past year, both for its Viator and Tripadvisor brands. Can it do both?

United is launching its own media network that will use customer demographic data to create more targeted ads and content for passengers.

Never say never in travel. Airbnb has moved away from Google marketing in years' past, but recently it's found a way to play there more efficiently.

As the U.S. enters its most expensive election cycle, tourism marketers are going to need to get creative to stay on top of the minds of targeted audiences.

Less localization is the tradeoff that Trivago is seemingly willing to live with as it uses AI to avoid having to pay TV pitch people in each of its markets.

Skift speaks with Southwest’s vice president of marketing about the carrier’s latest advertising campaign that seeks to attract more Gen Z and Millennial travelers.

Just as online travel companies experiment with new features on their website pages, Trivago does something similar with its TV ads. Too soon to tell which ones will make the cut.

Will AI replace the Tim Williams (Trivago Guy) and William Shatner (the Priceline Negotiator) types? Could be. Trivago, meanwhile, is already testing a second AI-infused commercial.