Destination Canada broke new ground by helping to pay for many U.S. elite status flyers to get matching status on Air Canada. The promotion was a noteworthy example of a destination marketing organization working with a travel tech company to target high-value customers.
The concurrent themes of premium leisure travelers and cargo converged at Air Canada and helped propel its results in the third quarter. The airline is betting on the return of international travelers, plus corporate flyers, to continue its recovery into 2022.
In Skift's top travel stories this week, we covered antitrust concerns about the American-JetBlue partnership, the hospitality industry's insurance woes, a labor shortage as travel rebounds, and we reviewed Kayak's first hotel.