Articles tagged “airlines”

Jet2’s viral TikTok moment highlights the unpredictable power of nostalgia and remix culture, where even the most mundane creative assets can supercharge brand awareness.

The global airline sector is in a growth phase, with annual revenue on pace to reach $1 trillion, driven by strong leisure demand and the significant rebound of business travel.

With no widebody jets and a premium-heavy layout, the Greek carrier will need to prove that comfort and connectivity can trump Gulf giants in the fiercely competitive Europe-India market.

Etihad is cherry-picking the tastiest destinations left by Wizz Air Abu Dhabi. It’s a win-win for an airline with a mandate to put – and keep – the UAE capital on the map.

Wizz Air’s hasty retreat exposes the limits of transplanting the European ultra low-cost model into a region with greater geopolitical instability and different regulatory frameworks.

Some incentive winners and their partners are less keen on traveling. A trifecta of anti-DEI sentiment, new government policies, and fear of flying is to blame.

The global airline sector is in a growth phase, projected to reach $949 billion by 2026, driven by strong leisure demand and the significant rebound of business travel.

For Wyndham, India is an unmissable opportunity and the growth is rapid but not indiscriminate. It is still conscious about the markets, locations, and the brand mix it wants to bring here.

IndiGo is making a bold pivot from budget regional dominance to global player. Its “fit-for-purpose” approach may not rival full-service carriers yet, but its pricing and partnerships could redefine value on Indo-Europe routes.

Anko van der Werff has long championed consolidation. With Air France-KLM poised to take majority control, he’s getting his wish while (hopefully) keeping the airline’s Scandinavian soul.