Are you seeing more discounts in advance from Alaska Airlines? Maybe you're seeing fewer cheap seats in advance from United? This isn't a fluke. Both airlines have made changes to revenue strategies in recent months.
If you've invested in Alaska Airlines or JetBlue Airways, you'll feel squeezed by this transcontinental fare war. But if you're a traveler, you'll love it.
It can take some airlines as long as a decade after a merger before they truly operate as one entity. But Alaska Airlines is working much faster to gobble up Virgin America. Part of that is because both carriers were relatively small. But by any standard, Alaska is moving quickly.
Alaska Airlines is evolving its business as it tries to think more globally. But unlike Canada's WestJet, which went out and acquired Boeing 787s, Alaska is thinking much more prudently. That's probably the right move.
Hawaii has been a profitable niche for Alaska Airlines for a long time. But now the market is under siege. Competitors want their slice of the profits.
Security is all about tolerances. Yes, there's probably a way to ensure that no airline employee ever steals an airplane again. But it's probably not worth instituting such procedures. This was more likely a tragic fluke than anything.
There's no doubt U.S. airlines are spooked by higher oil prices. By historical levels, they're not that bad. But perhaps they're catching carriers by surprise.