American Airlines News

American isn't the only brand thinking like this, but it is one of the few to so clearly articulate the shift.

We like JetBlue's spunk here.

While American Airlines gave birth to the modern loyalty marketing, the game has completely changed as the market of players operating in it has shrunk. The report lays out the ongoing and coming changes in loyalty marketing, and what marketers can do to operate in this new world.

These simple but beautiful ads should be a cornerstone of the new American brand, which can carve a space for itself, at least in terms of marketing, as the airline Americans deserve to fly.

How can marketers capitalize on new innovations in technology and shifts in traveler behavior to build more genuine customer loyalty and larger profits in the future?

Video is the closest thing to an immersive experience that marketers can deliver. Discover which travel brands have been most successful producing and distributing video and why their content resonates with viewers and customers.

Lufthansa's Guide Service has an international flair that other VIP services don't: It is offered in 51 languages at Frankfurt and 33 languages at Munich airports. That translates into very personalized service as the airline values some customers much more highly than others.

Neither American Airlines nor Sabre got exactly what they wanted in their protracted lawsuits, but Sabre was clearly the loser. American didn't obtain an edict that the global distribution industry is an anticompetitive monopoly, but it forced Sabre to cease its hostile acts and picked up a $200 million settlement in the bargain.

OK, these baby steps are the easy part in the integration of American Airlines and US Airways. Game on.