New Skift Trends Report: Online Video Strategies in the Travel Industry
Photo Credit: Virgin America's "Safety Dance" in-flight video. Virgin America
Skift Take
Video is the closest thing to an immersive experience that marketers can deliver. Discover which travel brands have been most successful producing and distributing video and why their content resonates with viewers and customers.
For our first Global Trends Report for February, we closely examine how travel brands -- particularly airlines -- are using online video to build loyalty and engagement.
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Online video is rapidly eclipsing television as the most effective channel for marketing, especially for marketers targeting younger demographics. For a largely commodified and opaque business, video marketing is more import
