American Airlines News

Biman Bangladesh Airlines and British Airways both bowed to criticism and returned to their original liveries. Don't expect American to follow suit.

If US Airways and American Airlines merge and they don't heed the lessons of past blunders, then the integration process could set back the new American Airlines for years, new logo and livery or not.

There was definitely a demand for flights from Latin America to the U.S. when legacy carriers started the routes, but their synchronous timing hurt every one's yields.

Imagine the Twittersphere is actually a middle school cafeteria: American is a Chatty Cathy, JetBlue is the popular prom queen, and Spirit is the grumpy silent kid sulking in the corner.

American's social media team has accomplished something impressive by making the airline look good despite the challenges the airline faces both from within and without.

The redesigned American Airlines website is trying to be more inspirational and less about driving transactions in overdrive. Time will tell whether this gamble hurts the bottom line.

Here's to the hope that the soft power of AvGeeks overthrows this American tyranny. Something like that...

The new American Airlines logo will be hated by everybody for its sleekness, and the new typography for its blandness. But that's how it goes with any big design change, especially an iconic high profile one as AA.

American’s merger may be more pressing news that its redesign, but change the iconic look too much and the airline risks becoming all but recognizable from the company it’s been for the past 80+ years.

"We're trying to create a conversation with our next best customer." That's AA's rationale, which if done well, could be a smart move long term.